The challenge was to create an Identity and product design for this family run business, set up around the vision of a perfect hockey stick. The company stands for two main things: Firstly bringing cutting edge tech in stick manufacturing to the players for the lowest prices affordable. Secondly, giving back to the people. Each purchase of a stick is a £5 donation to charity, split between Educare and Cancer research, so to help people both here, and in the Punjab, where our factory is based. Titan has always seen itself as a family run company, stretched across the globe.